Simplifying the journey to college
By over-hauling the brand’s aesthetic, it allowed us to understand the differences between prepping for college in the traditional classroom versus alone. We analyzed the differences between both scenarios and designed a streamlined experience.
Cross-platform brand unity
Thoughtful attention was paid to real-life testing and carefully emulated through a mobile-friendly experience rivaling most games. From sales site to app, the user is never without notes of the playfullness sprinkled across all brand touchpoints.
