A messy situation
It was imperative to us to relate to the typical Caesarstone countertop owner, so we created a fun family environment, splashed with chocolate sauce, ketchup, and nail polish, while shying away from the typical “talking heads” video style so commonly found in this industry.
Clean and clear
This video was absolutely fitting, considering the fun and engaging direction this public company has been heading. The video opened up to amazing, positive responses from owners across the world from Los Angles to Tel Aviv.