If anything is indicative of “brand evolution,” it’s the ever-growing trend of producing what is known as “Branded Content.”  In short, it’s content meant to be entertaining, where users are excited to watch and share, as opposed to being obliged to sit through 5 seconds of hell before hitting the “Skip Ad” button. The digital age has brought hoards of opportunities for brands to scream and shout, yet most don’t realize that all they have to do in engage in simple and meaningful conversations.

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