Tag Trends

Gone (almost) are the days when a mega-brand like Coca Cola would hire and agency to help them produce a couple commercials for the year, and they would know exactly how and where to market the content. In today’s fast-paced, social-media-driven, vomit content world, producing relevant, entertaining, and strategic content daily has become the norm. Because of this new ecosystem, in which brands have to thrive, hiring a leaner, smaller and adaptable agency has become all the rage.

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#trends #earonthestreet

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It’s being called the “Green Rush:” The fervor associated with the recent passing of laws legalizing recreational and medical use of cannabis, which now accounts for a total of 28 states nationwide.  In the wake of this rush, Cannabis-related start-ups, brands, and firms are sprouting like wild fire. That being said, what do we need to know about this potentially volatile industry?  Is this green juggernaut standing on thin ice, or is everything gravy? Adweek’s Janet Stilson takes a closer look on the current state and future of this multi-billion dollar industry:

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#culture #trends #adweek #wordonthestreet #thegreenrush

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