Tag Branding

If anything is indicative of “brand evolution,” it’s the ever-growing trend of producing what is known as “Branded Content.”  In short, it’s content meant to be entertaining, where users are excited to watch and share, as opposed to being obliged to sit through 5 seconds of hell before hitting the “Skip Ad” button. The digital age has brought hoards of opportunities for brands to scream and shout, yet most don’t realize that all they have to do in engage in simple and meaningful conversations.

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#branding #peoplearesaying

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These three words are often used interchangeably, yet they differ. So what is the difference between them, and why is it so important to know? In short, Marketing is the strategy implemented in 1) finding your position in the marketplace, and 2) leveraging the best avenues of exposure. Advertising can be seen as a reminder of your existence and perception of cultural relevance. Branding is the establishment and maintenance of culture and values. You can learn more in J. Genow’s in depth article:

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#branding #advertising #marketing #peoplearesaying

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