Gone (almost) are the days when a mega-brand like Coca Cola would hire and agency to help them produce a couple commercials for the year, and they would know exactly how and where to market the content. In today’s fast-paced, social-media-driven, vomit content world, producing relevant, entertaining, and strategic content daily has become the norm. Because of this new ecosystem, in which brands have to thrive, hiring a leaner, smaller and adaptable agency has become all the rage.

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