Ever notice how it’s becoming increasingly difficult to read long, intensive content online? Specifically when considering user interface type? In today’s fast-paced world, where mounds of content are being shoved in our face, competition for our attention is intense.  So if you manage to capture our attention, you better get to the [email protected] point, or expect high bounce rates! In this great article, John Saito describes how to “design words” so users ingest all necessary information in the most efficient ways possible:

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