These three words are often used interchangeably, yet they differ. So what is the difference between them, and why is it so important to know? In short, Marketing is the strategy implemented in 1) finding your position in the marketplace, and 2) leveraging the best avenues of exposure. Advertising can be seen as a reminder of your existence and perception of cultural relevance. Branding is the establishment and maintenance of culture and values. You can learn more in J. Genow’s in depth article:

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