We achieve it.

In the Winter of 2019, Nerf launched the Nerf Challenge at LA Live. This groundbreaking live attraction brings all of the high-octane action and competitive fun of NERF into a 50,000 sq. ft. arena. HDK was responsible for shooting and designing the promotional content.

Photography / Design

Blast & Bowl

Using NERF blasters and human wrecking balls, we simulated the NERF challenge experience in our studio to give potential attendees an accurate experience of this off-the-wall, live activation.