ESTEE LAUDER

We achieve it.

In collaboration with Estée Lauder and Wasserman agency, HDK was responsible to produce all visual content for Estee’s Double Wear, Beauty Arcade Experiential integration at the 2019 Stagecoach music festival.

Video / Photography

The
Perfect Foundation

We added a little country flair to this iconic brand by showcasing it’s highly successful double wear foundation and bronzer not only within the beauty arcade, but amongst the iconic landmarks of the Stagecoach festival.

The
Sweethearts
of Country Music

Olympic champion Shawn Johnson, country super star Jesse James, former The Bachelorette contestant Becca Tilley and Vanderpump Rules star Brittany Cartwright were all invited to join us on this joyous occasion. Each of them were delighted to apply Estée’s doublewear foundation and pose for our cameras.

Beauty
in Motion

And to wrap it all up, we created a video vignette of the Estée Lauder / Stagecoach integration, detailing the entire experience in 2 minutes.